Categories: Design, Typography
Tags: Design Tip, Typefaces
Categories: Business, Marketing
Tags: Bob the Teacher, entrepreneurs, freelance, marketing, marketing gaps, marketing strategies
It’s easy as an entrepreneur to focus your attention on the cutting edge of new technologies, marketing strategies, and the latest tools. I know that doing so keeps me on my toes and I love to share new things with others. But in that focus there’s a danger of missing the obvious ways to generate more revenue and profit in your business.
These are the marketing gaps that show up more and more in any business that continues to grow. The truth is there are always going to be new ways to make money in your business, new tools to learn, and new technologies to test out.
But forgetting the basics, overlooking the holes that get wider, and neglecting the golden goose: these are all ways that we are missing out (and that includes me!).
I challenge you to find the holes in your marketing and fill them.
Not with new ways of doing things, but the solid, proven things you already know how to do but have either forgotten that you know them, or simply have been putting them off for way too long.
This week, let’s talk about those gaps and how to fill them. I’m going to show you what gaps exist in my business, how I’m finding them, and what I’m doing over the next few weeks to patch up those holes.
These will be simple tweaks, but with powerful results that combine together to regain lost revenue and solidify long term profits.
Sneak Peek: 7 Ways To Mind Your Marketing Gaps
Here are 7 ways you can mind your marketing gaps (these are what I’m focusing on, too):
- Discover where traffic on your website is going that is not actually working (i.e., 404 error traffic)
- Determine popular pages on your website that aren’t monetized at all, or could be monetized better
- See which videos on YouTube are getting attention, but aren’t effectively monetized
- Examining sidebar bloat
- Replacing out of date websites with related but current marketing funnels
- Optimize follow up sequences in Aweber by tweaking older messages
- Add new messages to lists where the bulk of subscribers are at the end
These are just 7 examples that I’ll be diving deeper into in the upcoming training. Join me for those and many more in Mind The Marketing Gaps!
p.s. What gaps in your marketing do you already know you want to fill? Post them below with a comment!
Categories: Design, Marketing
Tags: color, color_meanings, graphic_design, logos, marketing
Tags: easy tips, photography tips, professional photography, taking_pictures
Keep these basic photography tips in mind the next time you venture out on a photo adventure! Perfect for professional, amateur and recreational photographers.
Visualize : Keep a list of things you want to photograph and visualize how you want these photos to look. When you are ready to check a shot off of your list, you can plan ahead and have the details sorted out- time of day, season, relevancy, obstacles, etc. Consider all the elements needed to get that perfect shot!
Consider Color: There are endless possibilities in the colors of the rainbow. Color creates mood, emotion and power, so use it to your advantage!
Simplify: Make sure that background, props, edits and lighting do not distract from the focus of your photo! Keep it clean and simple to drive your vision home.
But Don’t Be Ordinary: Make your photographs demand a reaction. Get close to your subject for an awesome macro view. Try different angles to present a new perspective. And please, don’t plop your subject in the center of your photo.
Always Be “On”: Photo opportunities spring up unexpectedly throughout the day so be prepared! Always have a camera on you (even a simple camera phone) and capture those little moments that build big days.
Be Discrete: Keep your camera ready at hip height and adjust to take interesting candid photos, evoking true emotion from your subjects when they least expect it. This is a great way to document an event, gathering or special occasion among friends.
Keep Quantity: Shoot continuously. Take many photos in the now and worry about deleting and editing later. Your initial reaction to a photo may change. Don’t be too hasty in the moment! You might end up deleting a picture-perfect shot.
So there you have it! 7 easy photography tips that every photo-taker should keep in their camera bag. And if all else fails.. take a selfie! We have easy tips to perfect those too.
Categories: Design, Marketing, Tutorials, Web design
Tags: bright colors, color, color palette, graphic_design, Pamela Wilson, Tutorials
Colors that are too bright.
Colors that looks like nothing that exists in nature. They’re loud, glaring, and they make our eyes hurt.
Why do bright colors make our eyeballs ache?
Bright colors reflect more light than their toned-down counterparts. They over-stimulate our eyes, and because of that, they can cause eye strain.
Bright Colors on Screens? Double Ouch.
It’s one thing to see bright colors printed on paper. But when they’re on a screen that is lit from behind rather than illuminated by ambient light, it’s even more jarring.
(Just try staring at the colors above for about thirty seconds. Look away at a blank surface right after, and you’ll see “ghost” color swatches. Your eyes are still trying to process the bright colors!)
That’s why it’s a good idea to tone down your colors to make them easier to look at, especially when you want people to spend time on your pages reading your information.
Because the last thing you want is to have pages that make people want to rub their eyes and click away.
Tone Down Your Brights with One Easy Step
It’s easier than you think to tone down your overly-bright hues, and you don’t have to be especially artistic to do it.
As a matter of fact, my favorite color palette creation software has a built-in tool that will help you tone down your colors. Just follow these steps:
1. Go to ColourLovers.com. This is my favorite site for choosing colors and creating palettes.
2. Look for the “Create” button on the right side of the page. Click on this button to get the dropdown menu. In the dropdown menu, choose “Palette.”
3. Click on the first rectangle and choose a color. Directly under “Create a Palette,” click on the first rectangle. Use the color selector below to choose a color.
4. If the color is too bright, move the third slider down toward black. Edge it down until your color looks like it’s sitting the shade, instead of the bright sun! This will make it easier on your viewer’s eyes.
The result after you add some “shade” to the colors at the beginning of this post?
These colors are still pretty bright, and you should use them in small doses. But they won’t send your website visitors running for the hills, rubbing their eyes as they go!
About Pamela Wilson: I’m an award-winning graphic designer and marketing consultant, and I’ve helped businesses of all sizes build their brands since 1987. Now I want to help you build yours.
About Big Brand System: Your business may be small, but your brand can be BIG. Targeted, well-designed marketing materials — whether they’re in print or on the web — will help your business look professional, communicate effectively and sell more.
Till next time!