Archive for the ‘Design’ category

6 Basic Elements of Design – Video

May 19, 2015

Design Tip – Limit your Typefaces

April 10, 2015

Design Tip – Limit your Typefaces to only 2 or 3 for simple and effective graphic design.

design tip - limit-typeface

Color, Color, Everywhere & Their Meanings

May 23, 2014

color-emotion-guide Here’s a handy chart giving insight on what these popular brands had in mind when creating their logos. You can add this insight to your next creative project. Do you use color psychology in your branding?

Share your thoughts and experiences with your color choices.

Till next time…

Brand Color 101: Go From Too Bright to Just Right in One Easy Step

April 27, 2014
By Pamela Wilson

It’s a common mistake amateurs make when choosing brand colors, website colors,or even ebook colors.

Colors that are too bright.

Colors that looks like nothing that exists in nature. They’re loud, glaring, and they make our eyes hurt.

bright-color-swatches Ouch.

Why do bright colors make our eyeballs ache?

Bright colors reflect more light than their toned-down counterparts. They over-stimulate our eyes, and because of that, they can cause eye strain.

Bright Colors on Screens? Double Ouch.

It’s one thing to see bright colors printed on paper. But when they’re on a screen that is lit from behind rather than illuminated by ambient light, it’s even more jarring.

(Just try staring at the colors above for about thirty seconds. Look away at a blank surface right after, and you’ll see “ghost” color swatches. Your eyes are still trying to process the bright colors!)

That’s why it’s a good idea to tone down your colors to make them easier to look at, especially when you want people to spend time on your pages reading your information.

Because the last thing you want is to have pages that make people want to rub their eyes and click away.

Tone Down Your Brights with One Easy Step

It’s easier than you think to tone down your overly-bright hues, and you don’t have to be especially artistic to do it.

As a matter of fact, my favorite color palette creation software has a built-in tool that will help you tone down your colors. Just follow these steps:

1. Go to ColourLovers.com. This is my favorite site for choosing colors and creating palettes.

2. Look for the “Create” button on the right side of the page. Click on this button to get the dropdown menu. In the dropdown menu, choose “Palette.”

3. Click on the first rectangle and choose a color. Directly under “Create a Palette,” click on the first rectangle. Use the color selector below to choose a color.

bright-color-before

4. If the color is too bright, move the third slider down toward black. Edge it down until your color looks like it’s sitting the shade, instead of the bright sun! This will make it easier on your viewer’s eyes.

bright-color-after

The result after you add some “shade” to the colors at the beginning of this post?

These colors are still pretty bright, and you should use them in small doses. But they won’t send your website visitors running for the hills, rubbing their eyes as they go!

bright-color-swatches-toned-down

About Pamela Wilson: I’m an award-winning graphic designer and marketing consultant, and I’ve helped businesses of all sizes build their brands since 1987. Now I want to help you build yours.

 About Big Brand System: Your business may be small, but your brand can be BIG. Targeted, well-designed marketing materials — whether they’re in print or on the web — will help your business look professional, communicate effectively and sell more.

Till next time!

Joann

Getting Started With MailChimp’s Email Designer

April 5, 2014

by 18 Mar 2014 mailchimp freddie wink

MailChimp is an email marketing tool that helps you design email newsletters, distribute them through managed lists, share them on social networks, integrate them with third-party services, and track email performance.

Assuming you are familiar with the basic steps to create and set up a campaign on MailChimp, this tutorial will show you the steps for using the MailChimp Email Designer tool specifically in order to help you build clean and mobile-friendly newsletters.

If you need more info on the basic steps, take a look at Mailchimp’s How can I create a campaign using the Campaign Builder? for further instructions.

Get Started

Either from your Dashboard or Campaigns tab, click the Create Campaign drop-down menu in the upper-right hand corner of your screen and select Regular Ol’ Campaign.

To read the rest of the tutorial click here

What Does Your Design Say about Your Business?

February 17, 2011

It is estimated that once somebody lands on your webpage, you have less than a second to grab their attention and to keep them from hitting the back button, never to return again. This can be done in a number of different ways, such as improving on the headline that is on your webpage but tell you the truth, you simply can’t beat what a well-designed header for your website is going to be able to do. Why is that the case?

Quite simply, there is a lot of truth to the saying that a picture is worth 1000 words. By providing them with a well-designed header graphic, you’re not only going to be able to put a headline in graphic format in front of them, you can add to that headline with images that will really make it pop. Doing this properly can make the website stick in their mind very easily and can compel the visitor to look further into what your website has to offer.

Of course, it is not only important to make sure that the header is designed properly but you would want all aspects of the design of your website to follow suit. This would be true of any other graphics that are available on the webpage, such as your logo and perhaps an e-book cover. By having all of these things in place, you help to make the flow of your webpage smooth so that the individual goes from the top of the page, all the way down to the order button with ease.

The Importance of a Logo for Your Business

January 11, 2011

It doesn’t matter if you are running an online company or if you are beating the streets in your local area, one thing that can have the ability to make or break a business is having the right type of logo. This is not only going to help to imprint your business on the mind of those who see your logo, it is often going to make you stand out above the crowd of other people who are also trying to get the attention of your clients.

For local businesses, a logo is perfect for the business card and since your card is probably going to be put into a folder with dozens of others, you would want to make sure that yours is seen immediately upon opening that folder. The Internet is really no different, and you would want to make sure that your logo was easily identifiable on your website, as well as popping whenever anybody happens to take a look at it.

When choosing somebody to do your logo design, it is not only important that they are experienced at the design aspect, they also need to be able to work for you effectively so that you’re going to be happy with the finished product. This would include unlimited revisions, but you should have somewhat of an idea as to the direction you want it to go from the very start. If not, an experienced logo designer can also give you some direction and may be able to help supplement your imagination so that you will be as happy as possible once the logo has been designed.