Posted tagged ‘brochure design’

5 Tips for Brochure Content

January 22, 2010

Here are 5 tips to keep in mind when designing a brochure.

Lead with benefits – Entice your reader to pick up your brochure by leading the way, what’s in it for them? Trigger their emotions, what does your customer desire? Will your product or service save the customer time, money, a learning curve?

Design should project a first class image – Use compelling graphics and enthusiastic writings. Use high quality graphics. Don’t crowd the text or use cliches. You want a professional quality design.

Easy to understand – Stay away from technical chatter. Give your customer a brochure they can understand. It they wanted the technical information they would have asked for it.

Words sell – The customer knows they are reading a promotional brochure. How can your product or service make the customers lives better? Tell them, don’t be subtle, that is what they want to know. Eliminate the decision for them, yes they need your product or srevice.

Follow up with the customer – Your brochure probably will only open the way, not close the sale for you. It’s up to you to close the sale. Be sure to follow up with your contact within a week or so.

By following these 5 tips your brochure content should be well on its way to informing or selling your potential client or customer that they need your product or service.

Till next time


What are Two Types of Brochures

November 28, 2009

When designing your brochure first decide what you want to accomplish. Do you want to create interest to bring customers to you. Or, is your customer looking for more information? Once you know this choosing the type of brochure is easy.

The first type of brochure is like an advertisement. It is designed to build interest and desire in your product or service. The brochure has a big headline, strong visuals, and a call to action. Tell your customer what to do by using coupons to return, or calling you, or even better, come in to the store if you are a brick n morter.

The second type of brochure is to give detailed information. Customers who have contacted you want more detailed information on your product or service. This is definately the brochure to send them.

Don’t waste your money by sending the wrong brochure. Define your objective and use your brochure to accomplish your goal. The best option is to create two different brochures with the specific information for each type of customer.

Till next time

How to Design and Layout a Brochure

November 16, 2009

Here is a good article on How to Design and Layout a Brochure. Check it out. I will have other articles about brochure design soon.

Till next time