Posted tagged ‘Web page’

How to set up the Google tracking code on your site

May 2, 2012

 

Image representing Google Analytics as depicte...

Image via CrunchBase

 

How many of you know the number of visitors you had on your site this week? I’m going out on a limb and guess…not many of you. Next question, why haven’t you used Google Analytics to track your visitors? Do you think it is difficult to install the code, don’t know where to get the code from or even how to read the reports once you have them?

O.K. I hear your pain. To find out how easy it is to set up just follow along for the next several issues. I will give you action steps so you will up and following (stalking?) your visitors in no time. Let’s get started!

The first thing you need to do is sign up at the Analytics website here http://www.google.com/analytics. If you already have a Google account you can use that to sign in for Analytics.

Then you will need to enter the URL of the site you want to track and  get your tracking code. Here’s how to add the asynchronous snippet to your site:
The tracking code is profile-specific, so you can only access it from the Profile Settings screen for that profile.

Go to Analytics Settings and click “Edit” next to the profile used for your site. In the Profile Settings page, click the “Check Status” link. You’ll see something similar to the code snippet below, where XXXXX-YY indicates the profile ID for your Analytics account.

 It will look something like this:
 
<script type=”text/javascript”>

  var _gaq = _gaq || [];
  _gaq.push([‘_setAccount’, ‘UA-XXXXX-X’]);
  _gaq.push([‘_trackPageview’]);

  (function() {
    var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
    ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl&#8217; : ‘http://www&#8217;) + ‘.google-analytics.com/ga.js’;
    var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
  })();

</script>

Once you find the code snippet, copy and paste it into your web page, just before the closing </head> tag*.

If your website uses templates to generate pages, enter it just before the closing </head> tag in the file that contains the <head> section.

Install it on each page that you want to track. Then go to Webmaster Central – Verification home to add your site. It may take a few minutes for Google to find your site. Then you will need to verify your site. Once this is complete, Google will start tracking your visitors.

Well, that was easy wasn’t it? If you have questions feel free to ask. I’m a real person. I will answer your email.

See you in 2 weeks!

Joann Snell

 

Superior Internet site Design Procedures

June 6, 2010

Your internet site is someplace your small business resides — it’s like the headquarter of an offline business. That’s why, you should practise helpful design philosophy to verify your site reaches out to the most amount of visitors plus sells to as many of us as possible.

Be sure you have apparent instructions regarding navigation of the internet site. The routing menu should be organized plus concise with the intention that guests understand how to navigate about your site devoid of bewilderment.

Cut down the number of images on your web site. They make your site load up incredibly slowly plus most of the time they are dreadfully needless. If you think any image is vital in your site, don’t forget to optimize them by means of image editing software to ensure that they have got a most minuscule file size.

Keep the text paragraphs at a reasonable length. If a piece is just too lengthy, you ought to divide it into seperate paragraphs so that the content blocks will not be too big. This is very important since a chunk of content that is certainly excessively huge will deter visitors from reading your subject.

Make sure that your web site complies to web standards at www.w3.org and make sure they’re cross-browser friendly. If your web page looks fantastic in Internet Explorer but breaks horribly in Firefox as well as Opera, you will lose out on lots of potential site visitors.

Avoid using scripting languages in your site unless it is totally crucial. Employ scripting languages to handle or manipulate data, not to create graphic effects on your website. Weighty scripts will decelerate the loading stage of the site and also stop working some browsers. What’s more, scripts are not supported across all browsers, subsequently a number of guests might fail to spot essential information because of that.

Utilize CSS to form your page matter because they save alot of work by styling all essentials on your internet site in one turn.

Till next time,

Joann