Posted tagged ‘marketing’

Mind The Marketing Gaps

July 24, 2014

Guest Contribution By Bob The Teacher

It’s easy as an entrepreneur to focus your attention on the cutting edge of new technologies, marketing strategies, and the latest tools. I know that doing so keeps me on my toes and I love to share new things with others. But in that focus there’s a danger of missing the obvious ways to generate more revenue and profit in your business.

These are the marketing gaps that show up more and more in any business that continues to grow. The truth is there are always going to be new ways to make money in your business, new tools to learn, and new technologies to test out.

But forgetting the basics, overlooking the holes that get wider, and neglecting the golden goose: these are all ways that we are missing out (and that includes me!).

I challenge you to find the holes in your marketing and fill them.

Not with new ways of doing things, but the solid, proven things you already know how to do but have either forgotten that you know them, or simply have been putting them off for way too long.

This week, let’s talk about those gaps and how to fill them. I’m going to show you what gaps exist in my business, how I’m finding them, and what I’m doing over the next few weeks to patch up those holes.

These will be simple tweaks, but with powerful results that combine together to regain lost revenue and solidify long term profits.

Join the Mind The Gap Free Training

 

Sneak Peek: 7 Ways To Mind Your Marketing Gaps

Here are 7 ways you can mind your marketing gaps (these are what I’m focusing on, too):

    • Discover where traffic on your website is going that is not actually working (i.e., 404 error traffic)

 

  • Determine popular pages on your website that aren’t monetized at all, or could be monetized better

 

 

  • See which videos on YouTube are getting attention, but aren’t effectively monetized

 

 

  • Examining sidebar bloat

 

 

  • Replacing out of date websites with related but current marketing funnels

 

 

  • Optimize follow up sequences in Aweber by tweaking older messages

 

 

  • Add new messages to lists where the bulk of subscribers are at the end

 

These are just 7 examples that I’ll be diving deeper into in the upcoming training. Join me for those and many more in Mind The Marketing Gaps!

Bob The Teacher

p.s. What gaps in your marketing do you already know you want to fill? Post them below with a comment!

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Color, Color, Everywhere & Their Meanings

May 23, 2014

color-emotion-guide Here’s a handy chart giving insight on what these popular brands had in mind when creating their logos. You can add this insight to your next creative project. Do you use color psychology in your branding?

Share your thoughts and experiences with your color choices.

Till next time…

Network Your Way to a More Profitable Business

March 15, 2014

people networkingNetworking. Love it or not, when done correctly, it’s one of the easiest and fastest ways to attract ideal clients and increase your revenue.

Entrepreneurs who don’t enjoy networking often feel that way because they have convinced themselves that they aren’t good at it. Another common reason for resisting in-person networking is that some haven’t enjoyed the results they expected.

Being effective at networking is certainly an acquirable skill. If it’s not one you currently possess, rest assured you can learn it with ease. If you happen to be great at networking, you’ll be happy to know that with a bit of ongoing effort you’ll continue to connect with ideal prospects and close more business.

So how does one go about using networking opportunities to create opportunities and attract ideal clients?  Following are seven simple tips that will put you on the fast track to success:

1. Understand what networking is REALLY all about – My friend Devora Zack, the author of Networking for People Who Hate Networking, defines the activity as “the art of building and maintaining connections for shared positive outcomes. That means that networking is about making connections with the people you meet. It is NOT about selling. Keep this in mind as you head into your next networking opportunity.
2. Don’t network just for the sake of doing so – Have a purpose and a goal! Choose where you spend your networking time wisely. Commit to ONLY attending events where you can connect with large groups of prospective clients or prospective referral partners. If neither of these groups will be in attendance, neither should you. Also, decide – before you even register – what your specific goals are for attending the event and set the intention that you will create the opportunities you are looking for.
3. Research who else is already gathering your ideal clients en-masse – Then, join that organization / association / club and start attending events. Get to know the group leaders and make yourself available as a resource. Volunteering is a great way to meet the members of the group and create visibility for your business. Also, remember to take full advantage of all of the benefits of your investment in the organization or the event. You’ll ONLY get out of it what you put into it!
4. Leverage your natural style when networking – This is an important point that I learned from Devora.  Whether you’re an introvert or an extrovert, you can be successful when networking. You will make it more difficult on yourself if you try to be something or someone you’re not.If you’re an introvert and feel like you have to “work the room,” you’re going to be completely uncomfortable and undermine your efforts to connect with others. If you are an extrovert and attempt to work against your natural tendencies, you may come off as “rehearsed,” which is not so attractive. So, learn to use your natural style to your advantage. Show up as your authentic self and be who you are. You’ll feel much more comfortable and enjoy far better results from your networking efforts.
5. Follow-up on ALL interest within 48 hours – This is imperative, and it’s where so many drop the ball! If you’re not going to follow-up with the folks you meet, there is no point to investing time, energy and money into networking in the first place. 99.9% of the time, turning a networking opportunity into closed business requires a follow-up meeting, phone call or email. If you don’t follow up you are absolutely leaving money on the table and missing out on valuable opportunities. Learn my proven 7-step system for effective follow-up so you can take full advantage of the connections you make when networking!
6. Present yourself as knowledgeable, but be sure to project warmth and sincerity. The right attitude, the right posture, and an engaging smile will go a long way to attracting ideal clients, before you even open your mouth! Your demeanor must be one that is approachable. You may know a lot – but no one likes a ‘know-it-all.’
7. Put your knowledge to work for you by offering to assist others. You will be appreciated for generously sharing what you know and what you do, giving others just one more reason to recommend you to those who are in need of the service your business provides.

The lifeblood of a profitable business is strong, healthy, and mutually beneficial relationships. Successful entrepreneurs know that it takes more than just a handshake and a couple of drinks to build a business. Profitable relationships, formed between like-minded visionaries, are built on trust, and developed over time. So remember, this is a marathon, not a sprint.

Whether it is online or in person, networking is vital to attracting ideal clients and keeping your cash flow consistent. The more successful you are at networking, the more successful you will be in your business.

Which of the strategies shared can you implement in your business next week? Share your thoughts and your plan here on my blog!

Your Action Plan For This Week:

1. Practice networking. Find a local event to attend that specifically targets your ideal client, determine how it can benefit you and prepare to attend with the purpose of creating the opportunities you are looking for.
2. Schedule time on your calendar to follow-up on all recent connections and make appointments with prospects to continue the conversation you started.
3. Start looking for opportunities to connect others in your network! Pay close attention to the needs of friends, family members, colleagues and clients.  Refer them to professionals in your network who can assist them in overcoming their challenges. This highlights your generous spirit and gives you another reason to contact individuals without asking for anything in return.

Start looking for opportunities to connect others in your network! Pay close attention to the needs of friends, family members, colleagues and clients. Refer them to professionals in your network who can assist them in overcoming their challenges. This highlights your generous spirit and gives you another reason to contact individuals without asking for anything in return.

Sydni Craig-Hart, The Smart Simple Marketing Mentor, is founder of SmartSimpleMarketing.com. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in her client’s businesses so they can create money NOW.

Visit www.SmartSimpleMarketing.com for your FREE kit, “5 Simple Steps to More Clients, More Visibility and More Freedom” and schedule your FREE “Profit Breakthrough” session with Sydni!

Build Your Business Buzz With Blogs

January 17, 2014

Blogs are a great way to promote your business, but it can be confusing to figure out exactly how to do it. Here are some tips:

• Write guest posts for other people’s blogs. This will introduce you to a new audience.

• Run giveaways for your product or service on your blog, as well as other people’s blogs.

• You can offer a blogger a review copy of your product, or offer to do some work for them for free, in exchange for them writing a review of your product or service. Make sure that their audience is the target market you’re looking for, of course.

Use these tips consistently and you will have traffic to your site in no time!

Do You Have Your New Marketing Plan for 2014

December 20, 2013

marketing plan road signLet me ask you a question. Do You Have your Marketing Plan for 2014? Marketing is the real back bone of your business. Don’t you think that it is important enough to need a plan, completely separate from your basic business plan?

After all with out a plan how will you know where you are going? I’ve taken the time to plan mine out for the next 3 months. I know if I didn’t I wouldn’t get much done. So, let’s go over the basic information that your marketing plan should include.

First you need a marketing strategy and a budget. It is a good idea to get the basics of your marketing plan written down, so that you can see exactly what you are aiming for.

Start the process by making lists. List of all the advertising you plan to do. Include websites, newspapers, radio, flyers, the yellow pages etc.

For each form of advertising you should assign an estimated cost. Determine how many customers you expect to reach. This will allow you to work out your cost of per customer, which is how much of you budget you need to spend on advertising to bring in one customer.

Next make a list all of the pricing policies you plan to have, as well as any special offers that you think will be good. Don’t worry you can make price changes and new offers later, The idea here is to have some basic long term plans.

Another good idea is to have a list of other businesses in your area that could be considered to be competitors. See what they are doing to market themselves. You need to know who you are up against and a good plan to differentiate yourself from them.

This is just a basic outline for starting your marketing plan. Remember, when in doubt seek out help. Do a quick search for sample marketing plans online or visit your local library for more information.

How to Design and Layout a Brochure

November 16, 2009

Here is a good article on How to Design and Layout a Brochure. Check it out. I will have other articles about brochure design soon.

Till next time