Archive for July 2008

Six Basic Elements of Design

July 25, 2008

In Graphic Design there are six basic elements that are used in order to have a good design. The six elements are space, line, shape, value, texture, and color. Each one is used to create an image that is pleasing to look at as well as to convey a message to the onlookers. Each of the elements will now be explained further.


First element is space. It is the foremost element used in design. Space can be positive or negative. It can be thought of in size and scale such as what is the design going to be displayed on. Space can also be thought of as a 3-D image.


The next element is line. Perhaps when thinking of lines the first image you see is a grid. Which is typically an intersection of horizontal and vertical lines. That is a correct assumption. But lines can be much more than a grid.  Lines can be curvy, zigzag, implied or dotted. Line is the boundary that defines a shape.


Next we have shape. Shape is used to build elements on a page or create patterns. Shapes can be either positive or negative. A shape is an area that is enclosed by a line. Shapes can either enhance an object or move the viewer’s eye through and around the design.


After shape we have value. Value is the lightness and darkness of an object. Different degrees of value can be achieved by varying the lightness and darkness of a color which bring contrast to the design. Mood can also be created with value. Lighter values bring about positive moods where darker values are associated with negative moods.


Texture can be used to give life like details to an image. It can be used to make an empty space more interesting to look at. Texture can be used to simulate a specific surface. Texture can also be over used and take away from the intended look of the design.


The final element is color. Color has several properties; hue, value, and intensity. Hue is the actual color. An example of this would be the actual hue for pink is red. Value is the variation of the lightness and darkness of a color. Finally the intensity refers to how saturated the hue is (or its richness). Color can be used to bring about a certain emotion in a design. And it can also make one object stand out from surrounding objects. Color has an array of uses in design.


These are the basic elements of design. I have barely scratched the surface of what can be accomplished with each of these elements. Used individually they may not have much impact. But when combined, each element can have a significant impact on a graphic design project.


If this article was interesting to you maybe my free color report may also be of interest. Just click on this link Color Report and get your copy now. Or click on the link in the Blogroll.


My Kind of Designer

July 18, 2008


I’ll admit it; I’m new to the design field. I have read articles to get an idea of what clients may want. And I have read other articles on what other designers say we should give clients. I agree with some of the things and the rest is just mind boggling. So in this article I will address the things I agree with so you have an idea of the kind of designer I want to be for my clients.


First of all, my main concern would be to know exactly what my client wants and any concerns they may have. To me that means listening to everything they have to say. If they have a better image or copy they would like to use I’ll try it. After all, my client knows themself better than I do. If for some reason I feel the clients’ idea may not suit the project I’ll discuss it with him. There is no point in either of us to “pull rank”. Teamwork is what gets the project finished.


Next, I would only take on projects I know how to do. For example there is no need for me to even accept a project to design an elaborate website. Yes I could do it but I wouldn’t want my client waiting forever on getting their website built. I’m a little better at print design so I will stick with that for now.


Finally, I would do as much as I could to help my client. Hey, I’m not wonder woman! I’ll go the extra mile to find a printer, choose papers, or what ever else my client may need help with. After all, if my client leaves happy then I’ve done my job. Hopefully, if they need another project done, they will call on me to do it.


In conclusion, these are some of the goals I have set for myself when working with clients. Know what the client wants and address their concerns. Accept the projects you know how to do. And go the extra mile for clients. You may or may not agree with my thinking. That’s O.K. There are a lot of other designers out there to choose from. We each have different ideas to offer for all the different clients we come across.

Need Help With Your Designs?

July 16, 2008

This is my first post, so I just want to welcome everyone. Here is a little about myself. I’m a freelanceGraphic Designer. I’ve had my business online for about a year.  I specialize in print, logo design, business cards, stationery, desktop publishing needs and other marketing tools for small-medium sized businesses. I can also do photo retouching, image manipulation, and web images, etc…

I would like to direct my blogging efforts to helping you with your design issues and questions. If you are not design savvy or just don’t have the time, save yourself the frustration and let me help with your projects. 

You may want to keep an eye out for my free report. It explains a little about choosing colors for your business and marketing needs.

Till Next Time,


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