Posted tagged ‘graphic_design’

6 Basic Elements of Design – Video

May 19, 2015

Color, Color, Everywhere & Their Meanings

May 23, 2014

color-emotion-guide Here’s a handy chart giving insight on what these popular brands had in mind when creating their logos. You can add this insight to your next creative project. Do you use color psychology in your branding?

Share your thoughts and experiences with your color choices.

Till next time…

Brand Color 101: Go From Too Bright to Just Right in One Easy Step

April 27, 2014
By Pamela Wilson

It’s a common mistake amateurs make when choosing brand colors, website colors,or even ebook colors.

Colors that are too bright.

Colors that looks like nothing that exists in nature. They’re loud, glaring, and they make our eyes hurt.

bright-color-swatches Ouch.

Why do bright colors make our eyeballs ache?

Bright colors reflect more light than their toned-down counterparts. They over-stimulate our eyes, and because of that, they can cause eye strain.

Bright Colors on Screens? Double Ouch.

It’s one thing to see bright colors printed on paper. But when they’re on a screen that is lit from behind rather than illuminated by ambient light, it’s even more jarring.

(Just try staring at the colors above for about thirty seconds. Look away at a blank surface right after, and you’ll see “ghost” color swatches. Your eyes are still trying to process the bright colors!)

That’s why it’s a good idea to tone down your colors to make them easier to look at, especially when you want people to spend time on your pages reading your information.

Because the last thing you want is to have pages that make people want to rub their eyes and click away.

Tone Down Your Brights with One Easy Step

It’s easier than you think to tone down your overly-bright hues, and you don’t have to be especially artistic to do it.

As a matter of fact, my favorite color palette creation software has a built-in tool that will help you tone down your colors. Just follow these steps:

1. Go to This is my favorite site for choosing colors and creating palettes.

2. Look for the “Create” button on the right side of the page. Click on this button to get the dropdown menu. In the dropdown menu, choose “Palette.”

3. Click on the first rectangle and choose a color. Directly under “Create a Palette,” click on the first rectangle. Use the color selector below to choose a color.


4. If the color is too bright, move the third slider down toward black. Edge it down until your color looks like it’s sitting the shade, instead of the bright sun! This will make it easier on your viewer’s eyes.


The result after you add some “shade” to the colors at the beginning of this post?

These colors are still pretty bright, and you should use them in small doses. But they won’t send your website visitors running for the hills, rubbing their eyes as they go!


About Pamela Wilson: I’m an award-winning graphic designer and marketing consultant, and I’ve helped businesses of all sizes build their brands since 1987. Now I want to help you build yours.

 About Big Brand System: Your business may be small, but your brand can be BIG. Targeted, well-designed marketing materials — whether they’re in print or on the web — will help your business look professional, communicate effectively and sell more.

Till next time!


What Does Your Design Say about Your Business?

February 17, 2011

It is estimated that once somebody lands on your webpage, you have less than a second to grab their attention and to keep them from hitting the back button, never to return again. This can be done in a number of different ways, such as improving on the headline that is on your webpage but tell you the truth, you simply can’t beat what a well-designed header for your website is going to be able to do. Why is that the case?

Quite simply, there is a lot of truth to the saying that a picture is worth 1000 words. By providing them with a well-designed header graphic, you’re not only going to be able to put a headline in graphic format in front of them, you can add to that headline with images that will really make it pop. Doing this properly can make the website stick in their mind very easily and can compel the visitor to look further into what your website has to offer.

Of course, it is not only important to make sure that the header is designed properly but you would want all aspects of the design of your website to follow suit. This would be true of any other graphics that are available on the webpage, such as your logo and perhaps an e-book cover. By having all of these things in place, you help to make the flow of your webpage smooth so that the individual goes from the top of the page, all the way down to the order button with ease.

What are Two Types of Brochures

November 28, 2009

When designing your brochure first decide what you want to accomplish. Do you want to create interest to bring customers to you. Or, is your customer looking for more information? Once you know this choosing the type of brochure is easy.

The first type of brochure is like an advertisement. It is designed to build interest and desire in your product or service. The brochure has a big headline, strong visuals, and a call to action. Tell your customer what to do by using coupons to return, or calling you, or even better, come in to the store if you are a brick n morter.

The second type of brochure is to give detailed information. Customers who have contacted you want more detailed information on your product or service. This is definately the brochure to send them.

Don’t waste your money by sending the wrong brochure. Define your objective and use your brochure to accomplish your goal. The best option is to create two different brochures with the specific information for each type of customer.

Till next time

Helpful Graphic Design and Webdesign sites

October 4, 2009

Here are 5 sites for insperation and help with your graphic design and webdesign projects.

1. Graphic design articles to quench your thirst for graphic design and web design topics.
2. Print design templates take a look at these creative graphic design templates for brochures, flyers, newsletters, stationery, postcards, ads, menus and posters for a variety of businesses.

3. More: colorburned | graphic design resources, tutorials, and more!

5. Com/learning: video tutorials for graphic designers providing tools and information you can trust – and use – on your very next project.

6. Free icons, graphic design, inspiration, wallpaper, visual illustrators, in the past, were never ever mentioned in the same breath as traditional or fine artists, and they have consistently came second best in comparison with traditional graphic designers.

 Till next time

Why Graphics Are Important

January 21, 2009

The problem with many websites is that they simply are not attractive or visually appealing, and secondly they’re just plain difficult to use. This is where eye-catching web graphics is vitally important. If your website is not appealing or attractive in any way, a website user simply moves on. Why?

1.Graphic Design creates professionalism
While you may have the best product in the world, if your website is second-rate in the visual department your company is seen as, simply put, unprofessional. As commerce and e-commerce has evolved, the public’s general perception of good graphics has certainly been heightened. This is also true as more and more of the public use computers, and even know simple things like fonts off-hand. People intuitively know what looks professional and what doesn’t, and a lack of any good graphics simply gives the impression that your product and your company must also lack in professionalism and pride. It’s the same as when a guy walks into a boardroom with a clean cut and well-fitting suit. People sit up, take notice, and immediately assume he knows what he’s talking about. Web graphics and credibility work hand in hand.

2.Proper web graphics creates accessibility
This is perhaps where most people don’t understand the power of graphic design for the internet. But, getting this right is the fundamental difference between a successful website and non-successful website. Again, you may have the best product in the world but – simply put – if people can’t find the buy now buttons no one is going to order your product. Proper graphics equals an efficiently performing website.

This is why your webpage’s buttons for click, buy now buttons and navigating buttons are so important. They need to be seen easily, they need to function easily, and they even need to be visually appealing. By creating this mix you are, in effect, creating an EXPERIENCE for your customer : and this means, they will return to your website and even tell others about it, either through traditional word-of-mouth or new media word of mouth (such as blogs, social bookmarking sites etc.) The importance of this point cannot be overstressed.

This is also important when you consider what blog header templates or squeeze page templates to use for your website. You want your website to be a delightful experience to your customer, as this increases your standing with them in both your product and your company. Bottom line : it gives the impression that you are a customer-friendly and professional organization– an impression that may be true of your company, but needs to actually be represented adequately otherwise web users will not believe it.

So, these two points show why and how web graphics and internet graphic design are VITAL for the image of your company and product. Should they be neglected, you can actually cause negative results not just for your website, but your entire company image. Many web-designers do not focus their graphic design on these two areas correctly, and so it is most helpful if you keep your eye out for them; especially if you, as a company, are looking at hiring a web-graphics expert for your website needs.

Till next time