Archive for April 2014

Brand Color 101: Go From Too Bright to Just Right in One Easy Step

April 27, 2014
By Pamela Wilson

It’s a common mistake amateurs make when choosing brand colors, website colors,or even ebook colors.

Colors that are too bright.

Colors that looks like nothing that exists in nature. They’re loud, glaring, and they make our eyes hurt.

bright-color-swatches Ouch.

Why do bright colors make our eyeballs ache?

Bright colors reflect more light than their toned-down counterparts. They over-stimulate our eyes, and because of that, they can cause eye strain.

Bright Colors on Screens? Double Ouch.

It’s one thing to see bright colors printed on paper. But when they’re on a screen that is lit from behind rather than illuminated by ambient light, it’s even more jarring.

(Just try staring at the colors above for about thirty seconds. Look away at a blank surface right after, and you’ll see “ghost” color swatches. Your eyes are still trying to process the bright colors!)

That’s why it’s a good idea to tone down your colors to make them easier to look at, especially when you want people to spend time on your pages reading your information.

Because the last thing you want is to have pages that make people want to rub their eyes and click away.

Tone Down Your Brights with One Easy Step

It’s easier than you think to tone down your overly-bright hues, and you don’t have to be especially artistic to do it.

As a matter of fact, my favorite color palette creation software has a built-in tool that will help you tone down your colors. Just follow these steps:

1. Go to ColourLovers.com. This is my favorite site for choosing colors and creating palettes.

2. Look for the “Create” button on the right side of the page. Click on this button to get the dropdown menu. In the dropdown menu, choose “Palette.”

3. Click on the first rectangle and choose a color. Directly under “Create a Palette,” click on the first rectangle. Use the color selector below to choose a color.

bright-color-before

4. If the color is too bright, move the third slider down toward black. Edge it down until your color looks like it’s sitting the shade, instead of the bright sun! This will make it easier on your viewer’s eyes.

bright-color-after

The result after you add some “shade” to the colors at the beginning of this post?

These colors are still pretty bright, and you should use them in small doses. But they won’t send your website visitors running for the hills, rubbing their eyes as they go!

bright-color-swatches-toned-down

About Pamela Wilson: I’m an award-winning graphic designer and marketing consultant, and I’ve helped businesses of all sizes build their brands since 1987. Now I want to help you build yours.

 About Big Brand System: Your business may be small, but your brand can be BIG. Targeted, well-designed marketing materials — whether they’re in print or on the web — will help your business look professional, communicate effectively and sell more.

Till next time!

Joann

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Getting Started With MailChimp’s Email Designer

April 5, 2014

by 18 Mar 2014 mailchimp freddie wink

MailChimp is an email marketing tool that helps you design email newsletters, distribute them through managed lists, share them on social networks, integrate them with third-party services, and track email performance.

Assuming you are familiar with the basic steps to create and set up a campaign on MailChimp, this tutorial will show you the steps for using the MailChimp Email Designer tool specifically in order to help you build clean and mobile-friendly newsletters.

If you need more info on the basic steps, take a look at Mailchimp’s How can I create a campaign using the Campaign Builder? for further instructions.

Get Started

Either from your Dashboard or Campaigns tab, click the Create Campaign drop-down menu in the upper-right hand corner of your screen and select Regular Ol’ Campaign.

To read the rest of the tutorial click here