Archive for May 2009

Twitter – How to Write Tweets That Get Peeps to Take Action

May 29, 2009

Original Article Posted in Social networking at 9:50 am EDT by Michele PW

With all the buzz about Twitter lately I thought I would share this article with you. Michele has 3 tips that will really help you out.

Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you’re doing social networking to make money, and you aren’t making money, then it most certainly is a waste of time.

So, how do you make money with social networking? A lot depends on the words you use and how you interact with your friends and followers. Today I’m going to focus specifically on Twitter.

Remember, for Twitter you only have 140 characters including spaces for every tweet. That means every character counts so use them wisely.

Here are 3 more tips to make those tweets as compelling and persuasive as possible.

1. Get your personality in there. The beauty of social networking is it’s driven by relationships. You build relationships by letting people see who you really are. That means showcasing your personality.

The more people can get a sense of your personality, the more they’ll decide if they like you or not. And the more they know, like and trust you, the more likely they’ll become your customers.

In addition, people don’t like to be sold to. If your tweets sound canned or not authentically from YOU, they’ll be turned off. And turned off people are not likely to buy from you.

2. Give and you shall receive. The more you give, and do things for other people, the more it will come back to you. You spend your time helping other people, the more they’ll help promote your products and services, the more likely they’ll go check out what you offer and if it’s a match, the more likely they’ll buy.

If all you do is push your own stuff on Twitter, you’re not going to get very far. You need to spend most of your time doing things for other people. Then, when you do promote yourself, people will take notice and be more likely to act.

3. Be entertaining. There’s an old quote in the copywriting world that you can’t bore anyone into buying something. (I think it was David Ogilvy who first said it.) Same goes for Twitter. You can’t bore people into building and maintaining a relationship with you. You can’t bore people into promoting your products or events. And you can’t bore people into buying your products.

Now this doesn’t mean you have to a stand-up comic. Sure this is easier if writing short, pithy statements comes naturally to you. But don’t forget Tip #1 — stay true to your personality. We’re all interesting in our own way, even if you’re not a stand-up comic.

The key here is to be entertaining in your own unique and personal way. What, you don’t think you’re entertaining? You have friends, right? You go out to dinner with them, right? What do you talk about? You’re entertaining them or they wouldn’t want to go dinner with you.

So entertain your twitter followers the same way. And the ones who respond to that will respond to you. And as they get to know you, they’ll move to like and trust. And that leads to them becoming your customers.

Till next time

5 Elements to Include in Stationery Design

May 19, 2009

When designing the stationery/letterhead for your business it’s a good idea to think about the image you want to present to someone. Remember, your letter may be the first contact that you have with a person so you want to give a good first impression. Here are five elements that should be considered in your stationery design.

1. Your company logo. If you don’t have one yet now is a good time to have one designed. It can be used on your business cards, envelopes, and all of your companys marketing materials to build personality and recognition.

2. Color scheme. Using the same color scheme on all of your companys marketing materials builds recognition.

3. Type face and style. Choose a typeface and style that reflect your companys image. Use it on all of your marketing material also. A good rule of thumb is to choose only two different typefaces for any document.

4. Important information to include. It is a good idea to include your companys name, address, phone number, email, fax, or website. Another thing to include may be your company slogan if you have one.

5. What paper? This may be something that is often overlooked. The weight, finish, and color of the paper will also reflect the image of your company. So choose accordingly. Matching paper stock will convey consistency of your business image.

Wether you are designing your own stationery/letterhead or having a professional design it for you keep these five elements in mind. Only add the information that your think is important so your stationery/letterhead isn’t crowded. Happy designing!

Till next time

5 Client Types to Beware Of

May 2, 2009

I’m sure many of you who work freelance have had one or two clients who were less than desirable to work with. No offense to the clients. I bet they have had designers they were not happy with either. Here is my list of not so desirable clients.

1. Can you do my project for X amount? The answer to this could be yes. But when designers take on a project for less than normal fee things happen. Such as a lot more work being involved in the project. The designer has to do more research or the client changes their mind about a concept.

2. The client wants changes made to a project; unfortunately the source file has been lost. The first thing going through the designers mind is “How professional is this client to lose their source files?” You may or may not have back ups or archived files of the project. Perhaps you were not the original designer of the project. Do they expect you to recreate the original project for them?

3. The client that says “I love your work!”; “You’re a great designer!” Has this potential client actually seen any of your work? Are they just trying to butter you up? Maybe. Could be they are similar to client #1, trying to get a really good deal. Or worse, they don’t have the money at the moment. Could you wait until next week, next month, etc, for payment?

4. The client who doesn’t know what they want. This client says that they want something very special. Yet when you question them they are unable to explain the concept to you. You, the designer, try as you may, simply can not produce the desired results the client wants. There goes more of your precious time, wasted, for little pay.

5. The client who wants unlimited revisions for their project. There are clients who take advantage of this. Three to five revisions should be sufficient for most all projects. After five revisions the designer is being taken advantage of.

This concludes my list of client types to beware of. You may or may not choose to work with clients who exhibit behaviors such as this. I suppose it would depend on your finances and how bad you needed the work.

Till next time