Archive for January 2011

What Does Your Design Say about Your Business?

January 25, 2011

It is estimated that once somebody lands on your webpage, you have less than a second to grab their attention and to keep them from hitting the back button, never to return again. This can be done in a number of different ways, such as improving on the headline that is on your webpage but tell you the truth, you simply can’t beat what a well-designed header for your website is going to be able to do. Why is that the case?

Quite simply, there is a lot of truth to the saying that a picture is worth 1000 words. By providing them with a well-designed header graphic, you’re not only going to be able to put a headline in graphic format in front of them, you can add to that headline with images that will really make it pop. Doing this properly can make the website stick in their mind very easily and can compel the visitor to look further into what your website has to offer.

Of course, it is not only important to make sure that the header is designed properly but you would want all aspects of the design of your website to follow suit. This would be true of any other graphics that are available on the webpage, such as your logo and perhaps an e-book cover. By having all of these things in place, you help to make the flow of your webpage smooth so that the individual goes from the top of the page, all the way down to the order button with ease.

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The Importance of a Logo for Your Business

January 11, 2011

It doesn’t matter if you are running an online company or if you are beating the streets in your local area, one thing that can have the ability to make or break a business is having the right type of logo. This is not only going to help to imprint your business on the mind of those who see your logo, it is often going to make you stand out above the crowd of other people who are also trying to get the attention of your clients.

For local businesses, a logo is perfect for the business card and since your card is probably going to be put into a folder with dozens of others, you would want to make sure that yours is seen immediately upon opening that folder. The Internet is really no different, and you would want to make sure that your logo was easily identifiable on your website, as well as popping whenever anybody happens to take a look at it.

When choosing somebody to do your logo design, it is not only important that they are experienced at the design aspect, they also need to be able to work for you effectively so that you’re going to be happy with the finished product. This would include unlimited revisions, but you should have somewhat of an idea as to the direction you want it to go from the very start. If not, an experienced logo designer can also give you some direction and may be able to help supplement your imagination so that you will be as happy as possible once the logo has been designed.