Posted tagged ‘color’

Color, Color, Everywhere & Their Meanings

May 23, 2014

color-emotion-guide Here’s a handy chart giving insight on what these popular brands had in mind when creating their logos. You can add this insight to your next creative project. Do you use color psychology in your branding?

Share your thoughts and experiences with your color choices.

Till next time…


Brand Color 101: Go From Too Bright to Just Right in One Easy Step

April 27, 2014
By Pamela Wilson

It’s a common mistake amateurs make when choosing brand colors, website colors,or even ebook colors.

Colors that are too bright.

Colors that looks like nothing that exists in nature. They’re loud, glaring, and they make our eyes hurt.

bright-color-swatches Ouch.

Why do bright colors make our eyeballs ache?

Bright colors reflect more light than their toned-down counterparts. They over-stimulate our eyes, and because of that, they can cause eye strain.

Bright Colors on Screens? Double Ouch.

It’s one thing to see bright colors printed on paper. But when they’re on a screen that is lit from behind rather than illuminated by ambient light, it’s even more jarring.

(Just try staring at the colors above for about thirty seconds. Look away at a blank surface right after, and you’ll see “ghost” color swatches. Your eyes are still trying to process the bright colors!)

That’s why it’s a good idea to tone down your colors to make them easier to look at, especially when you want people to spend time on your pages reading your information.

Because the last thing you want is to have pages that make people want to rub their eyes and click away.

Tone Down Your Brights with One Easy Step

It’s easier than you think to tone down your overly-bright hues, and you don’t have to be especially artistic to do it.

As a matter of fact, my favorite color palette creation software has a built-in tool that will help you tone down your colors. Just follow these steps:

1. Go to This is my favorite site for choosing colors and creating palettes.

2. Look for the “Create” button on the right side of the page. Click on this button to get the dropdown menu. In the dropdown menu, choose “Palette.”

3. Click on the first rectangle and choose a color. Directly under “Create a Palette,” click on the first rectangle. Use the color selector below to choose a color.


4. If the color is too bright, move the third slider down toward black. Edge it down until your color looks like it’s sitting the shade, instead of the bright sun! This will make it easier on your viewer’s eyes.


The result after you add some “shade” to the colors at the beginning of this post?

These colors are still pretty bright, and you should use them in small doses. But they won’t send your website visitors running for the hills, rubbing their eyes as they go!


About Pamela Wilson: I’m an award-winning graphic designer and marketing consultant, and I’ve helped businesses of all sizes build their brands since 1987. Now I want to help you build yours.

 About Big Brand System: Your business may be small, but your brand can be BIG. Targeted, well-designed marketing materials — whether they’re in print or on the web — will help your business look professional, communicate effectively and sell more.

Till next time!


5 Elements to Include in Stationery Design

May 19, 2009

When designing the stationery/letterhead for your business it’s a good idea to think about the image you want to present to someone. Remember, your letter may be the first contact that you have with a person so you want to give a good first impression. Here are five elements that should be considered in your stationery design.

1. Your company logo. If you don’t have one yet now is a good time to have one designed. It can be used on your business cards, envelopes, and all of your companys marketing materials to build personality and recognition.

2. Color scheme. Using the same color scheme on all of your companys marketing materials builds recognition.

3. Type face and style. Choose a typeface and style that reflect your companys image. Use it on all of your marketing material also. A good rule of thumb is to choose only two different typefaces for any document.

4. Important information to include. It is a good idea to include your companys name, address, phone number, email, fax, or website. Another thing to include may be your company slogan if you have one.

5. What paper? This may be something that is often overlooked. The weight, finish, and color of the paper will also reflect the image of your company. So choose accordingly. Matching paper stock will convey consistency of your business image.

Wether you are designing your own stationery/letterhead or having a professional design it for you keep these five elements in mind. Only add the information that your think is important so your stationery/letterhead isn’t crowded. Happy designing!

Till next time

Six Basic Elements of Design

July 25, 2008

In Graphic Design there are six basic elements that are used in order to have a good design. The six elements are space, line, shape, value, texture, and color. Each one is used to create an image that is pleasing to look at as well as to convey a message to the onlookers. Each of the elements will now be explained further.


First element is space. It is the foremost element used in design. Space can be positive or negative. It can be thought of in size and scale such as what is the design going to be displayed on. Space can also be thought of as a 3-D image.


The next element is line. Perhaps when thinking of lines the first image you see is a grid. Which is typically an intersection of horizontal and vertical lines. That is a correct assumption. But lines can be much more than a grid.  Lines can be curvy, zigzag, implied or dotted. Line is the boundary that defines a shape.


Next we have shape. Shape is used to build elements on a page or create patterns. Shapes can be either positive or negative. A shape is an area that is enclosed by a line. Shapes can either enhance an object or move the viewer’s eye through and around the design.


After shape we have value. Value is the lightness and darkness of an object. Different degrees of value can be achieved by varying the lightness and darkness of a color which bring contrast to the design. Mood can also be created with value. Lighter values bring about positive moods where darker values are associated with negative moods.


Texture can be used to give life like details to an image. It can be used to make an empty space more interesting to look at. Texture can be used to simulate a specific surface. Texture can also be over used and take away from the intended look of the design.


The final element is color. Color has several properties; hue, value, and intensity. Hue is the actual color. An example of this would be the actual hue for pink is red. Value is the variation of the lightness and darkness of a color. Finally the intensity refers to how saturated the hue is (or its richness). Color can be used to bring about a certain emotion in a design. And it can also make one object stand out from surrounding objects. Color has an array of uses in design.


These are the basic elements of design. I have barely scratched the surface of what can be accomplished with each of these elements. Used individually they may not have much impact. But when combined, each element can have a significant impact on a graphic design project.


If this article was interesting to you maybe my free color report may also be of interest. Just click on this link Color Report and get your copy now. Or click on the link in the Blogroll.