Archive for the ‘Web design’ category

Brand Color 101: Go From Too Bright to Just Right in One Easy Step

April 27, 2014
By Pamela Wilson

It’s a common mistake amateurs make when choosing brand colors, website colors,or even ebook colors.

Colors that are too bright.

Colors that looks like nothing that exists in nature. They’re loud, glaring, and they make our eyes hurt.

bright-color-swatches Ouch.

Why do bright colors make our eyeballs ache?

Bright colors reflect more light than their toned-down counterparts. They over-stimulate our eyes, and because of that, they can cause eye strain.

Bright Colors on Screens? Double Ouch.

It’s one thing to see bright colors printed on paper. But when they’re on a screen that is lit from behind rather than illuminated by ambient light, it’s even more jarring.

(Just try staring at the colors above for about thirty seconds. Look away at a blank surface right after, and you’ll see “ghost” color swatches. Your eyes are still trying to process the bright colors!)

That’s why it’s a good idea to tone down your colors to make them easier to look at, especially when you want people to spend time on your pages reading your information.

Because the last thing you want is to have pages that make people want to rub their eyes and click away.

Tone Down Your Brights with One Easy Step

It’s easier than you think to tone down your overly-bright hues, and you don’t have to be especially artistic to do it.

As a matter of fact, my favorite color palette creation software has a built-in tool that will help you tone down your colors. Just follow these steps:

1. Go to This is my favorite site for choosing colors and creating palettes.

2. Look for the “Create” button on the right side of the page. Click on this button to get the dropdown menu. In the dropdown menu, choose “Palette.”

3. Click on the first rectangle and choose a color. Directly under “Create a Palette,” click on the first rectangle. Use the color selector below to choose a color.


4. If the color is too bright, move the third slider down toward black. Edge it down until your color looks like it’s sitting the shade, instead of the bright sun! This will make it easier on your viewer’s eyes.


The result after you add some “shade” to the colors at the beginning of this post?

These colors are still pretty bright, and you should use them in small doses. But they won’t send your website visitors running for the hills, rubbing their eyes as they go!


About Pamela Wilson: I’m an award-winning graphic designer and marketing consultant, and I’ve helped businesses of all sizes build their brands since 1987. Now I want to help you build yours.

 About Big Brand System: Your business may be small, but your brand can be BIG. Targeted, well-designed marketing materials — whether they’re in print or on the web — will help your business look professional, communicate effectively and sell more.

Till next time!


What Does Your Design Say about Your Business?

February 17, 2011

It is estimated that once somebody lands on your webpage, you have less than a second to grab their attention and to keep them from hitting the back button, never to return again. This can be done in a number of different ways, such as improving on the headline that is on your webpage but tell you the truth, you simply can’t beat what a well-designed header for your website is going to be able to do. Why is that the case?

Quite simply, there is a lot of truth to the saying that a picture is worth 1000 words. By providing them with a well-designed header graphic, you’re not only going to be able to put a headline in graphic format in front of them, you can add to that headline with images that will really make it pop. Doing this properly can make the website stick in their mind very easily and can compel the visitor to look further into what your website has to offer.

Of course, it is not only important to make sure that the header is designed properly but you would want all aspects of the design of your website to follow suit. This would be true of any other graphics that are available on the webpage, such as your logo and perhaps an e-book cover. By having all of these things in place, you help to make the flow of your webpage smooth so that the individual goes from the top of the page, all the way down to the order button with ease.

Indispensable HTML Tags meant for Newbies

August 18, 2010

HTML image

HTML is a markup language that is definitely predominantly used in
web pages. It is the one that  tells the computer how
information contained in the page is that should be displayed.

Learning how to write HTML codes is a vital competence that
any web artist should exhibit. Below is an inventory of the most
collective HTML tags used to help inexperienced persons become established
in the midst of this dialect.

1. <HTML></HTML> – are the gateway and shutting tags used next to
the start as well as conclusion of every HTML file.

2. <HEAD></HEAD> – comes following the <HTML> tag and it is
anywhere information that isn’t displayed on the web site can
be found. It consists of META tags, design sheets and Java

3. <TITLE></TITLE> – is enclosed inside the HEAD tags in addition to
it is wherever the name of the website page is placed.

4. <BODY></BODY> – it is usually within these tags that the things
displayed on the web site is usually found.

5. <EM></EM> – the tag stands used for prominence. It changed the
<I></I> tags that  were being used to create the wording inside the
tags italicized.

6. <STRONG></STRONG> – are tags used to generate the text
within them bold.

7. <H1></H1> to <H6></H6> – are used for headers. Placing
text inside any of these tags makes the font bigger or else
smaller than the normal copy as well as bold.

8. <P></P> – inserting text inside these tags turns them into
just one section. A single line gap is mechanically
added underneath the last line of the displayed content.

At the moment you recognize the basic HTML tags. Run and make a simple website.

Till next time

In receipt of Service From A Self-employed Web Designer

July 14, 2010

On the movie Star Trek, deep space is considered for being the ultimate boundary. Since common civilians will not be yet capable to finish the trek to hunt new worlds, the smartest thing any person can do is reach out to family in numerous  states in addition to international locations by means of talking in cyberspace.

The Internet has become a helpful resource for a lot of persons. Not just can somebody send off an email or do research, this can double to implement trade. This is better referred to as electronic buying and the only technique to do that is by means of making a web site.

The web site should introduce the services or products the entrepreneur is offering. Those who prefer to persuade somebody to buy NBA wear ought to offer the products to ensure people can check it out. People that like it can leave an request and really the only thing to complete is bundle it and send this to the recipient.

Not everyone is a computer professional or has the slightest notion of how to produce a site. Fortunately, the entrepreneur could possibly get service from a freelance web artist who can set the whole thing up as well as cause it to materialize.

The first thing the entrepreneur ought to accomplish is talk with the specialist. There needs to be a degree of understanding regarding what should the website accomplish. The initial piece is coming up with a name.

Web based companies have got to sign up a trade term similar to what’s prepared with the Securities and Exchange Commission or SEC. This certifies that the entrepreneur is the correct title-holder and nobody can draw on this to carry out business or exploit it.

After the name has been established, the next idea the entrepreneur needs to be acting on is the objective for this business. Investigation reveals we now have in excess of a million establishments doing business on the net.

A newcomer is just an additional statistic. What makes this location stand out among the others? Why should a shopper patronize this recent one whilst you will find others on the market that have previously established itself inside the industry? This can be challenging however those who are strong-minded may well accomplish something.

It’ll take weeks to get the whole thing running. The entrepreneur should not sit down and simply expect the freelance web artist to pop a rabbit out of a hat and make it operational. This could be checked once in a while if this goes to the specs belonging to the consumer.

Prior to launching the web site, the last thing to perform is check it. The entrepreneur can pretend to be a consumer and examine all the systems. The best method of doing it will likely be for a few acquaintances to test it and offer opinion.

If the web site has glitches or is just not client pleasant enough, modifications must be made. These errors could be trifling however this will likely cost the entrepreneur millions of dollars if this is not take cared of properly.

When it’s all systems go, the entrepreneur should advertise the internet site. This could be featured in the varied search engines or an electronic mail attachment could be forwarded to acquaintances.

The hard work can pay itself off in the next few weeks and months. An important ingredient of getting an online site is preservation therefore the entrepreneur can still utilize the services of a freelance web artist or gain knowledge of the basics to be hands on with this new venture.

Till next time,

Superior Internet site Design Procedures

June 6, 2010

Your internet site is someplace your small business resides — it’s like the headquarter of an offline business. That’s why, you should practise helpful design philosophy to verify your site reaches out to the most amount of visitors plus sells to as many of us as possible.

Be sure you have apparent instructions regarding navigation of the internet site. The routing menu should be organized plus concise with the intention that guests understand how to navigate about your site devoid of bewilderment.

Cut down the number of images on your web site. They make your site load up incredibly slowly plus most of the time they are dreadfully needless. If you think any image is vital in your site, don’t forget to optimize them by means of image editing software to ensure that they have got a most minuscule file size.

Keep the text paragraphs at a reasonable length. If a piece is just too lengthy, you ought to divide it into seperate paragraphs so that the content blocks will not be too big. This is very important since a chunk of content that is certainly excessively huge will deter visitors from reading your subject.

Make sure that your web site complies to web standards at and make sure they’re cross-browser friendly. If your web page looks fantastic in Internet Explorer but breaks horribly in Firefox as well as Opera, you will lose out on lots of potential site visitors.

Avoid using scripting languages in your site unless it is totally crucial. Employ scripting languages to handle or manipulate data, not to create graphic effects on your website. Weighty scripts will decelerate the loading stage of the site and also stop working some browsers. What’s more, scripts are not supported across all browsers, subsequently a number of guests might fail to spot essential information because of that.

Utilize CSS to form your page matter because they save alot of work by styling all essentials on your internet site in one turn.

Till next time,


Must I Make an Internet site? Do I Necessitate One?

May 18, 2010

Individuals constantly want to follow the latest obsession, be it taking part in fashion, sports activities, that sort of fad. Websites have become a necessity to nearly every person. Businesses, corporations, individuals, even young adults have produced personal web pages with their respective reasons, be it for earnings, or intended for enjoyment.

What one must consider, nevertheless, prior to making a internet site, are the factors in which should be put to contemplation prior to doing so, for instance the charge, upkeep, use, web host and so forth.

First, associating with all the rate, we must always aim to get an inexpensive host, not spending a lot, nor moreover small. An affordable host does not exactly represent a reputable reliability ranking, but we should always try to find value in favor of currency offers. Plus, concerning the performance as well as server/web host reliability, there are lots of  cases of web hosts not providing the service they’d guaranteed others, various had even close up and had been nowhere to be seen. Keep this message at heart, because if you need a good-lasting internet site, this could be the very first thing to look for.

Next, would hiring an experienced be reasonable? Is it the most suitable choice? For easy internet sites, we can continuously get the coding, or just utilize programs, because it is relatively uncomplicated. Nonetheless, in relation to further complex coding, as well as whenever you would like it to perform a tad more than simply providing information, doing business with help in this the most effective means. Not only in terms of design, on the contrary defense is also a key factor in assuring a top quality internet site. If the website additionally acts like a doorway for organisations, precautions would unquestionably be the problem at this point.

Therefore, having measured the items to perform ahead of constructing an internet site, will we really Require one? If producing one would increase product sales or else showcase encouraging implications to oneself, in that case by all means, drive upfront then execute what’s best. Yet again, planning is the key on the road to victory, in everything we tend to complete.

Need an inexpensive website designed? Check out

Till next time

How to Receive HTML Web Design with the Economical Technique

April 28, 2010

Typically, if you happen to like to have expert designers custom manufacture your html web design site, you should be set to dish out at the very least several hundred dollars. All could alter once you understand where to unearth the finest offers, the best html web designs in favor of the bottom cost. This is a estimated guide:

Primarily, you should recognize that it is a rip off to find agencies to carry out html web design on behalf of you. Maybe you have looked at those advertisements appearing in newspapers categorized classified ad sections that present a 5-page html web design site at $1500? These businesses are well-known agencies with tangible locations; as a result they arrange to augment the amount they cost to compensate for various overheads: office rent, designer’s wages, publicity expenditure and so on.

Thus, it will be clever to find freelance designers who toil from home. These citizens are regularly working from home. As a result they don’t experience an extreme business asking price akin to that relating to a company. On the other hand, they are proficient to create images as well as quality like to those of creative designers from large businesses, therefore it will be a “no-brainer” preference.

However, select freelancers with precision. The finest way to perform this would be to go to or There, you can actually post the abstract of the mission and find thousands of freelancers to propose in your development, therefore you will certainly obtain the best agreement. On top of that, you will be able to choose the html web designers based on their understanding, historical dealings plus rankings, thus your cost for cash is safe.

An alternative path you can actually choose would be to make your personal html web design yourself. Consider regarding it, if you only call for 5 simple web pages to communicate various trouble-free information, why fritter away thousands of dollars in support of it? Merely expend a little time to sit down then complete it yourself. You will be proficient to propose your individual websites even though you do not comprehend a solitary line of HTML code with the support of WYSIWYG (what you see is what you get) tools for instance Microsoft FrontPage, Macromedia Dreamweaver and so on.