Michael Rasmussen’s “Email Promos Exposed” Video Series: How to Write Killer Email Promos That Get Results!

This post has nothing to do with design persay, but it has great content in helping to keep in contact with your list. Most of us have a need to write great emails. I have found that the videos Michael Rasmussen made will help the beginner to the established writer. So, with that intro, lets get to the review of videos 1 and 2 of the series.

Have you ever been faced with the task of having
to write an email promotion to your list, and
then realized that you didn’t know what to say or
how to say it?

Michael Rasmussen’s new video course “Email
Promos Exposed” promises to solve that problem
for you by walking you through the actual process
of creating killer email promos step-by-step.

I decided to see if Michael’s videos live up to
their promise by trying them out myself. Here’s
what I found:

*************************************************
Overall Quality
*************************************************

The first thing I noticed when I opened up the
first video was the stunning production quality.
He used Camtasia Studio for the production, which
is now the industry standard for creating
high-quality screen capture video products. The
audio is near studio quality, and the graphics
are very professional. These videos were made by
someone who KNOWS what he’s doing. Well done!

I also liked how Michael divided the videos up by
section, and then again by sub-section. For
example, one video is all about the subject line,
and then there are different parts of that video
that each cover a certain area of crafting a
killer subject line.

Now let’s move onto…

*************************************************
THE ACTUAL VIDEOS
*************************************************

Here’s a brief summary of video 1 and 2 of 11. Obviously
it’s impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.

*************************************************
If you’re in a hurry, just go ahead visit this
URL to get instant free access to these videos:

http://www.emailpromosexposed.com/?thankyou-page=109388
*************************************************

VIDEO 1 – INTRODUCTION

This video served as an introduction to the whole
course. You get to see a picture of Michael in
his every day life, and he establishes his
credibility right up front by talking about some
of his massive successes online. He even provides
proof of credibility by displaying two checks in
the amount of $50,000 and $25,000 which prove
that, when it comes to the subject of making
money with email promos, he knows his stuff.

This is a good lesson for anyone to get. Whenever
you’re teaching people how to do something, it’s
good to establish your credibility up front, so
that there’s no doubt about whether or not you’re
qualified to talk about the subject. Most product
developers either skip or minimize this step.

VIDEO 2 – BEFORE YOU WRITE THE PROMO

This video talks about some things that no other
marketer has bothered to mention. You’ll learn
things like:

* The mindset you need in order to write a killer
promo

* The different tools you need before you get
started

* How to keep your emails laser-focused

* How to create an outline that practically
writes the email for you.

This was a fantastic video, and did a good job of
kicking things off.

The next time I will give my review of videos 3 and 4, I don’t want you to get information overload with this post.

Till next time!

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2 Comments on “Michael Rasmussen’s “Email Promos Exposed” Video Series: How to Write Killer Email Promos That Get Results!”

  1. getwetsailing Says:

    I really like your site, and would like to trade links with you. My site is http://www.emailmyvideos.com You can email me at connect@utahbusinessguide.com

    Thanks,

    Tyler


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