Twitter – How to Write Tweets That Get Peeps to Take Action

Original Article Posted in Social networking at 9:50 am EDT by Michele PW

With all the buzz about Twitter lately I thought I would share this article with you. Michele has 3 tips that will really help you out.

Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you’re doing social networking to make money, and you aren’t making money, then it most certainly is a waste of time.

So, how do you make money with social networking? A lot depends on the words you use and how you interact with your friends and followers. Today I’m going to focus specifically on Twitter.

Remember, for Twitter you only have 140 characters including spaces for every tweet. That means every character counts so use them wisely.

Here are 3 more tips to make those tweets as compelling and persuasive as possible.

1. Get your personality in there. The beauty of social networking is it’s driven by relationships. You build relationships by letting people see who you really are. That means showcasing your personality.

The more people can get a sense of your personality, the more they’ll decide if they like you or not. And the more they know, like and trust you, the more likely they’ll become your customers.

In addition, people don’t like to be sold to. If your tweets sound canned or not authentically from YOU, they’ll be turned off. And turned off people are not likely to buy from you.

2. Give and you shall receive. The more you give, and do things for other people, the more it will come back to you. You spend your time helping other people, the more they’ll help promote your products and services, the more likely they’ll go check out what you offer and if it’s a match, the more likely they’ll buy.

If all you do is push your own stuff on Twitter, you’re not going to get very far. You need to spend most of your time doing things for other people. Then, when you do promote yourself, people will take notice and be more likely to act.

3. Be entertaining. There’s an old quote in the copywriting world that you can’t bore anyone into buying something. (I think it was David Ogilvy who first said it.) Same goes for Twitter. You can’t bore people into building and maintaining a relationship with you. You can’t bore people into promoting your products or events. And you can’t bore people into buying your products.

Now this doesn’t mean you have to a stand-up comic. Sure this is easier if writing short, pithy statements comes naturally to you. But don’t forget Tip #1 — stay true to your personality. We’re all interesting in our own way, even if you’re not a stand-up comic.

The key here is to be entertaining in your own unique and personal way. What, you don’t think you’re entertaining? You have friends, right? You go out to dinner with them, right? What do you talk about? You’re entertaining them or they wouldn’t want to go dinner with you.

So entertain your twitter followers the same way. And the ones who respond to that will respond to you. And as they get to know you, they’ll move to like and trust. And that leads to them becoming your customers.

Till next time

5 Elements to Include in Stationery Design

When designing the stationery/letterhead for your business it’s a good idea to think about the image you want to present to someone. Remember, your letter may be the first contact that you have with a person so you want to give a good first impression. Here are five elements that should be considered in your stationery design.

1. Your company logo. If you don’t have one yet now is a good time to have one designed. It can be used on your business cards, envelopes, and all of your companys marketing materials to build personality and recognition.

2. Color scheme. Using the same color scheme on all of your companys marketing materials builds recognition.

3. Type face and style. Choose a typeface and style that reflect your companys image. Use it on all of your marketing material also. A good rule of thumb is to choose only two different typefaces for any document.

4. Important information to include. It is a good idea to include your companys name, address, phone number, email, fax, or website. Another thing to include may be your company slogan if you have one.

5. What paper? This may be something that is often overlooked. The weight, finish, and color of the paper will also reflect the image of your company. So choose accordingly. Matching paper stock will convey consistency of your business image.

Wether you are designing your own stationery/letterhead or having a professional design it for you keep these five elements in mind. Only add the information that your think is important so your stationery/letterhead isn’t crowded. Happy designing!

Till next time

5 Client Types to Beware Of

I’m sure many of you who work freelance have had one or two clients who were less than desirable to work with. No offense to the clients. I bet they have had designers they were not happy with either. Here is my list of not so desirable clients.

1. Can you do my project for X amount? The answer to this could be yes. But when designers take on a project for less than normal fee things happen. Such as a lot more work being involved in the project. The designer has to do more research or the client changes their mind about a concept.

2. The client wants changes made to a project; unfortunately the source file has been lost. The first thing going through the designers mind is “How professional is this client to lose their source files?” You may or may not have back ups or archived files of the project. Perhaps you were not the original designer of the project. Do they expect you to recreate the original project for them?

3. The client that says “I love your work!”; “You’re a great designer!” Has this potential client actually seen any of your work? Are they just trying to butter you up? Maybe. Could be they are similar to client #1, trying to get a really good deal. Or worse, they don’t have the money at the moment. Could you wait until next week, next month, etc, for payment?

4. The client who doesn’t know what they want. This client says that they want something very special. Yet when you question them they are unable to explain the concept to you. You, the designer, try as you may, simply can not produce the desired results the client wants. There goes more of your precious time, wasted, for little pay.

5. The client who wants unlimited revisions for their project. There are clients who take advantage of this. Three to five revisions should be sufficient for most all projects. After five revisions the designer is being taken advantage of.

This concludes my list of client types to beware of. You may or may not choose to work with clients who exhibit behaviors such as this. I suppose it would depend on your finances and how bad you needed the work.

Till next time

Review: Michael Rasmussen’s “Email Promos Exposed”, Conclusion

Today I am going to wrap up the review of “Email Promos Exposed”. Then we can move on to something else the next time. So, on with the review.

VIDEO 8 – COMMON MISTAKES PEOPLE MAKE
I loved this video, because it showed me some
mistakes that I was making that I wasn’t even
aware of. Unless you’re a seasoned pro, you’re
probably guilty of some of the things that
Michael talks about in this video as well, and
that’s why it’s so valuable. I’ve shaved years
off my learning curve, because now I can avoid
some of the costly mistakes that I was bound to
make in the learning process.
VIDEO 9 – HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS
This video alone is going to make me a lot of
money. Why? Because I used to only send out one
email promo for each affiliate promotion I was
doing. Michael showed me in this video how
important it is to send a follow-up promotion,
and he showed me exactly how to do it. He covered
things like:
* The psychology of follow-up email promo’s.
* The 2 main types of follow-up promos that make
the most money.
* How to overcome readers’ objections in your
follow up emails.
* The 2 most common mistakes people make when
writing follow-ups and how to avoid them.
VIDEO 10 – HOW TO WRITE BACK END EMAIL PROMOTIONS
Every marketing guru out there says that the REAL
money is on the back end. I’d have to agree with
them, but the problem is… most people have no
idea how to set up a back end system that makes
money. This video will teach you how to set up an
automated back end that’s loaded with killer
promos that make you lots of cash on autopilot.
He reveals things like:
* The big difference between regular and back end
email promos.
* How to prepare a back end promotion sequence.
* Common mistakes people make when creating back
end email promos.
VIDEO 11 – CREATING AFFILIATE EMAIL PROMOTIONS
This could be the most important video of the
entire package for a lot of people, because most
people email their list to promote other people’s
products as an affiliate. Let’s face it, if you
only have 3 products, can you really afford to
only email your list 3 times a year? They’ll get
bored hearing about the same old products over
and over again. This video sheds some light on
how to create killer affiliate promos. Michael
reveals things like:
* The two main types of affiliate promos.
* What makes affiliate promos different than
regular promos (and why ignoring this huge secret
could cost you big money).
* Michael’s favorite tactics for creating
affiliate promos that no one else is doing.
* 3 different ways to add scarcity to your
affiliate promos (this is the most important
section of the video, so make sure you watch it
over and over again).
*************************************************
CONCLUSION
*************************************************
As you can see, Email Promos Exposed really packs
a lot of punch! Most of the courses out there
offer only watered down, weak content. Not this
one! These videos are going on my “A-list” for a
long time.
I’ve already watched them twice, and plan on
reviewing them every couple months to make sure
that I have the principals, techniques and
tactics burned into my mind.
If email marketing is an important part of your
business (and in my opinion, it’s the most
important part of ANY online business), then you
owe it to yourself to check out Michael’s
exciting new videos, Email Promos Exposed.

Here’s the URL where you can get instant free access
to the videos right now.

http://tinyurl.com/66lmcz

Till next time

Michael Rasmussen’s “Email Promos Exposed” Video Series: 3 – 7

Today I will get back to the “Email Promos Exposed” review. I decided to do videos 3-7 this time and wrap things up on the next post. These videos help to get into the actual writing process of the emails. So here we go!

VIDEO 3 – THE SUBJECT LINE

I liked this video, because it talked about one
of MY biggest weaknesses when it comes to writing
email promos… the subject line. The subject
line is a confusing topic, because nobody’s 100%
sure what the best tactics are.

Michael breaks it down, and reveals:

* The biggest secret for writing a subject line
that makes people insanely curious.

* Techniques for personalizing the subject line.

* Mistakes to avoid when using personalization.

I was surprised to find that I was making some of
the mistakes that Michael mentioned in this
video, but now I know better.

VIDEO 4 – THE OPENING

This is where a lot of people slack off when
writing their emails. Michael talks about how
important it is to create an opening that is
conversational, and then reveals techniques and
examples on how to do that.

He also reveals:

* How to get people to keep reading your email
once they’ve opened it.

* How to make your opening interesting.

* Mistakes to avoid when creating your first few
paragraphs.

VIDEO 5 – THE BODY COPY

This is one of the “meatiest” portions of the
course, because it reveals techniques that are
not widely discussed on the forums, blogs, and in
most eBooks. He talks about the importance of
keeping your body copy tight and relevant, and
then reveals how you can do that. You’ll also
learn:

* How to write powerful bullets that make people
curious and want to find out more.

* Simple formatting tricks for making your body
copy easy to read.

* The secret of “bucket brigade copy” and how to
use it in your email promos to force people to
keep reading.

VIDEO 6 – THE CALL TO ACTION

This is where a lot of people wimp out in their
email promos. They start out strong, but when it
comes time to ask the reader to click the link
and take action, they don’t know what to say.
Michael talks about some of his favorite
techniques for making that happen, and also
reveals:

* The “magic question” to ask yourself that will
make your close much more powerful.

* The secret of the “unanswered question” and why
handling this is a surefire way to get people to
act right away.

* The structure of a powerful close.

* Mistakes people make when creating their close.

VIDEO 7 – CREATING AN EFFECTIVE P.S.

Some people say that the P.S. is one of the most
important parts of the email, because it is often
the one thing that gets people to click the link
at the end. In this video, Michael talks about:

* Why you should including a P.S. at the end of
your email.

* The 4 different kinds of P.S.’s you can use
(this section was a real eye-opener for me).

To get your free videos go to http://tinyurl.com/66lmcz

Till next time